Canadian Community Self-mentioned Post Station
Courier "last mile" capacity gap
As we all know, express products can be divided into the following important nodes: domestic package-export declaration-international flight shipment-foreign customs clearance-the last kilometer delivery.
The "last mile" is an important node for the performance of products and services, and it is also a vital part of overseas markets. So, in the "last mile" distribution scenario, what are the capacity gaps in the express delivery industry?
1 Customer is unsure of presence
Express delivery, the customer must be present in order to complete the face-to-face signing, especially some important items need customer acceptance. If the customer is not present, the courier needs to wait, and if the waiting time is too long, it may extend the time of other express shipments, which will eventually lead to adverse chain reactions.
For example, in residential communities and campuses, couriers often encounter the absence of customers when delivering goods, and it is difficult to realize the situation that a package is delivered once.
2Relatively dispersed customers
If the customers in the area are relatively concentrated, the courier can send out more express mail within a certain period of time. If it is relatively scattered, even if the customers are on site, the delivery time will be longer and the delivery cost will be high.
For example, rural areas are sparsely populated, and the purchase frequency is lower than that of cities. If express delivery companies follow the logic of the city to lay out outlets and transfer stations, the investment cost is very large, even exceeding the scope of the company, so many express delivery companies are unwilling to invest in rural areas.
3. Entry threshold restrictions
Based on security considerations, some companies and communities will prohibit couriers from entering, and couriers will not be able to deliver them in person.
On the whole, the uncertain presence of customers, the relative dispersion of customers and the restriction of entry threshold make it difficult for couriers to complete the delivery according to the formal delivery regulations.
In China, Cainiao has developed small supermarkets, newsstands and properties into affiliated Cainiao Post stations to help users temporarily store packages and send express delivery on behalf of users to solve these problems. At present, there are more than 70000 Cainiao Post stations of this type in the country.
Friends and neighbors to fill the gap in the market
In order to fill the gap of the "last kilometer" in the Canadian market, Neighbour Express (Youlin Post) has carefully studied and built an overseas version of "Cainiao Post". At the beginning of 2020, the friendly neighborhood station was officially launched in Canada.
Around the station site, Youneighbor Station and its strategic partner, Canada Post International (Lotte South China), have explored and tried many emerging businesses. As of November, Youlin Post has been stationed in most major cities in Canada, including Vancouver, Toronto, Montreal, Calgary, Edmonton, etc., with more than 300 stations.
As Slogan of Youlin Post expressed: "Faster, Safer, Better Way of Delivery", Youlin Post has realized the multiple functions of pick up, drop off, I .e. forward self-lifting and reverse return operation. Through loose pick-up time, convenient geographical location and convenient return operation, Youlin Post is committed to providing customers with more excellent and comfortable logistics experience and improving customer satisfaction and loyalty.
1Positive self-lifting
Youlin Post provides API interface of post management system for cross-border e-commerce enterprises (sellers). The e-commerce platform can deliver goods to Youlin Post Operation Center in a centralized way. After sorting, the operation center will transfer them to the corresponding post stations respectively, and automatically send short messages of pick-up codes to customers. Customers can use the pick-up codes to the post stations to complete pick-up.
In addition, after connecting to the management system, when the seller places an order, the e-commerce platform will provide the logistics service option of "self-pick up at the post station" and can choose "self-pick up at the nearby friendly post station site".
Main advantages: For cross-border e-commerce companies, it not only provides users with diversified logistics options, but also can significantly reduce logistics costs. For sellers, picking up items at the nearest post station is not only time-saving, labor-saving, flexible and convenient, but also can solve the pain points in the Canadian market such as missing items and missing receipts.
2Reverse part
Youlin Post can provide cross-border e-commerce enterprises (sellers) with a return management system, or interface with e-commerce enterprises' own systems through API interfaces. After the buyer applies for the return on the e-commerce platform, print and paste the return waybill to the package, query the nearby friendly relay station in the system or friendly website, and send the package to any convenient relay station to complete the return.
Youlin Operation Center will retrieve returned packages from Youlin Post every day and provide various operations for subsequent return processing, including sorting, quality inspection, re-delivery, destruction, etc. according to the needs of the e-commerce platform.
Main advantages: the package of return logistics and return operation solves the pain points of cross-border return management, reduces the return cost of enterprises, and improves the logistics experience of customers. At present, the site service of Youlin Post has covered major cities in Canada, and has implemented a uniform price for all domestic e-commerce enterprises, with postage only 10%-40% of UPS.
1Quantity advantage
According to the coverage and density of UPS Store in Canada, the number of friendly neighboring post stations in Phase I reached 300, surpassing UPS.
2Planning advantages
Through the analysis of big data such as population density and historical pieces, friendly neighbors in dense apartment areas, university campuses and other regional scientific planning station layout, fully matching customer needs. At present, only 5% of all post stations are self-operated post stations, and 95% are convenience stores and office supplies stores around the community, which greatly facilitates the use of customers.
3Functional advantages
Youlin Post Station has various functions such as forward self-lifting, reverse return, and return operation.
4Cost advantage
Reduce the operating and dispatch costs of a single piece, benefit consumers and enhance competitiveness. Relying on the "positive self-promotion" of the post station, not only the service charge standard is compared with the standard of ordinary mail and the service quality level is compared with the standard of registered express mail, but also each express mail is accompanied by a free receipt certificate. The service price and timeliness of "reverse return" also have obvious advantages over UPS and other companies.
5Service quality advantage
In the major Canadian cities covered, you can find a neighborhood station within 5 kilometers of your residence or office. For buyers, it is convenient, flexible, safe and secure to pick up the pieces by themselves, without time-consuming waiting or worrying about the loss of express mail. For sellers, the appropriate delivery rate of post stations is extremely high, express delivery is faster, and customer experience and satisfaction will also be greatly improved.