China Logistics News Network: Since 2014, the call for mobile Internet to transform the traditional freight industry has swept the entire industry unstoppable. The corresponding hundreds of freight APP have rushed to appear, and a "Hundred Regiments War" has been staged magnificently.

(May 2016) After mushrooming in 2014 and a booming market in 2015, freight O2O enterprises finally reached a relatively stable development stage at the end of 2015. In terms of trunk transportation, some enterprises such as truck gang, full transportation, land whale and fuyou truck basically occupied the entire trunk O2O market. In urban regional distribution, in addition, cloud bird technology, barter, blue rhinoceros, speed pai, 58 speed transportation and other enterprises show their edge. Relatively speaking, the competition in the field of urban regional distribution is still in a very encouraging state. Of course, many excellent enterprises have also appeared in other subdivisions of highway logistics. The rules of the industry have not yet appeared, and what will be the subsequent development direction......

Starting from 2014, the call for mobile Internet to transform the traditional freight industry has swept the whole industry unstoppably. The corresponding hundreds of freight APP have appeared in a rush, and a "hundred regiment war" has been staged magnificently.

(I) the same business model

Business model can be said to be the original intention of an enterprise. A good business model can not only point out the way for enterprise development, but also the key point for enterprises to obtain capital investment.

(1) The truck integrated service platform model of the truck gang.

The truck gang connects drivers and cargo owners through the Internet, and makes deep efforts in the after-truck service market to reflect its own value and obtain economic benefits. As far as it is known, the truck gang has been involved in the related businesses of vehicle and cargo matching, intelligent logistics park operation, logistics intelligent hardware development, logistics finance and other related highway logistics infrastructure platform construction.

(2) Full Mobile Internet Information Service Platform

Yunman hopes to build a comprehensive information service platform through mobile Internet technology, build a credit database for the road logistics industry through cloud computing and big data, and realize value-added services through credit management, such as finance and truck service market.

(3) Fuyou Truck-UBER Taobao of the Freight Industry

Fuyou truck is relatively different from the above two, Fuyou truck through the docking of freight brokers (that is, often said to be the information intermediary) to control the vehicle, and then directly to the owner, become an integrated supplier of sales capacity, in order to achieve the improvement of logistics efficiency to play its own value.

Judging from the business models of the above three, it can be said that the essence is the same. They all gather basic resources (I. e. cars and goods) through the matching of cars and goods, and then implant value-added services (finance, after-truck services, business services, etc.). Even if the initial business models are different, in the competition, the business models gradually tend to be consistent, and the process of competition is also a process of learning from each other. But no one thought that the first step in the competition (gathering car sources and sources of goods) would be so difficult that everyone could only choose a shortcut-burning money subsidies.

The darling of (II) capital

In front of the trillion-dollar market, the capital sector can't calm down and has long smelled this big cake. Therefore, all enterprises have received more or less investment, learning the subsidy method in the field of travel in that year, so as to cultivate user habits, speed up the pace of Internet transformation of traditional logistics industry, and the war of burning money is on the verge of breaking out.

Some people in the industry have made preliminary statistics on the financing of freight O2O. As shown in the table, it can be clearly seen in the two-page A4 paper financing chart that capital loves the freight O2O field very much, tens of millions of financing emerge one after another, and hundreds of millions of financing is not an example. In short, capital has aggravated the intensity of the war. After the smoke of gunpowder, many enterprises finally collapsed, many companies have been forced to change.